Bone In The Fan

I’m Bradford Schmidt. Or Bradford Clark Schmidt if you prefer, and as my mother still addresses my birthday cards. I started and ran a web design company in New York from 1994-2001 called original.com (I no longer own the domain, so don’t bother).  I’ve consulted with clients on Internet and marketing projects since then, though the biggest project I’ve undertaken is bootstrapping a body product company that my wife Joanna created called Product Body.

I do the design for the site and labels, write all the copy for the jars and marketing material, shoot photos, try to keep the nuts and bolts of the company together and generally annoy my wife. All she does is provide the genius behind everything we make. Oh, and create new, original, amazing products (she personally created everything she sells), run formulation (everything is made by hand and shipped fresh), work with every wholesale client (as well as personally respond to every retail customer who writes in) write two great blogs, and generally make Product Body something to be incredibly proud of.  But Product Body is her bag baby, and I just want to help her make it happen.

I started this site at Joanna’s urging (you can scroll down to find out why it has the name it does), primarily because I really enjoy writing.  I like to write the copy for Product Body, and I like to write the articles I publish here.  But more than writing, I really like writing stuff that I enjoy going back to re-read; and now thanks to this site I’ve found that I really, really like it when something I’ve written actually reaches an audience that appreciates it. Which is why if you enjoy the writing on Bone In The Fan, I’d appreciate it if you’d tell your friends. And if you think the copy on Product Body jars is good, I’d appreciate it if you’d keep me in mind for copywriting gigs.

Hell, I’d just love to write more often, in more places, about more topics.  So I’m pretty much open to anything along those lines. If there’s anything else you want to know about me, or just feel like dropping me a note, you can send me email by using the address below.  And thanks for staying with me this long. I’ll shut up now.

Feel free to send me your thoughts: boneinthefan@gmail.com

About The Name

One of my wife Joanna’s many charming and endearing qualities is her complete inability to remember idiomatic expressions.  “Bone in the fan” is the result of her attempt to use the expression “wrench in the works.”  As in (to our mutual friend Alex): “we’ve been debating all night where to go eat dinner, we finally all agree, and now you go and throw a bone in the fan.”  We’ve used it ever since.

And Also

I’m a bit of a contrarian.  I like to play devil’s advocate (especially since the incredibly hot Charlize Theron was in that movie) and I’ll argue vociferously against things I even agree with just to enjoy the debate.  I also don’t usually accept answers at their face value.  Basically I like to throw a bone in the fan of regular converation.

And Then Too

I’m also a bit of a bone in my own fan.

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