And I don’t do websites, either.
Let me clear this up right here. I don’t fucking build websites. I’m not a coder, I’m not a designer. But apparently, since once upon a time I started and ran a company that did that (pretty damn well, too, if I do say so myself,) and since I designed the Product Body brand and labels and built the Product Body website (and a few others, admittedly) people think that’s what I do. But it’s not. It’s really not.

O.K., yeah. It looks pretty bitchin'. But I did it under duress.
I did that work because I had to do that work. I knew what I wanted the end result to be and I beat my head against a wall for a long time until it got close enough that I didn’t want to jump in front of a train every time I looked at it. I moved graphics around, consulted with Joanna and friends, and kept tweaking stuff. I took code apart, looked at it line by line, and used (my occasionally pathetically faulty) logic to figure out how to change it to make it do what I wanted. Or get it close at least. But design and coding? It’s just not what I’m good at, and I find it highly unpleasant.
And that’s not only because of the things I’m not good at, but because of the things I AM good at. Like brand consulting, copywriting, business consulting, and knowing what works and what doesn’t. Which makes me both the guy that designed/built our site and designed the packaging AND they guy that sits in judgement of the guy that designed/built our site as well as designed the packaging. And that guy, the designing guy that is, doesn’t do work up to the standards of the sit-in-judgment guy. Which pisses the judgement guy off and makes the design guy feel like a douche.

The demanding me berating the pathetic, not-good-enough me. No fun at all for either me.
Since they’re both me I just end up duking it out with myself. Which is not fun, I tell you what. I’m not saying the Product Body site and the brand design is crap, it isn’t. But it’s not good enough for the judgement guy. The copywriting though, that I’m pretty happy with; even proud of.
Point is, no matter how many fucking times I try and explain this to people, they still keep asking me if I want to design a site for them, or write some code, or do some “computer guy” thing because “you’re a computer guy, right?” I suppose the offers are nice, and I’m quite sure that people are trying to be nice and supportive and all that crap, and I’m not trying to sound ungrateful for the offers, but NO I fucking do NOT want to design your site, nor do I want to build your site. Because that’s not what I do, and it’s not what I CAN do. And frankly, it just reminds me of how shitty I am at it every time someone asks me to do it and I have to explain how shitty I am at it.
Now if you want me to manage production on a site, or a record, or an advertisment, or a television show, or a new brand, or an old brand, or pretty much any sort of project, I’m your man. Because that I KICK ASS at.
I’m just not a computer guy.